Broad Concept

Bodyline Sports is in the business of fashionable fitness lifestyle. The house promotes glamorous & healthy bodies by promoting gyms under its brand. In the course of doing so the firm sells fitness, games & sports equipments. The Franchiser is being offered a business opportunity to set up a Fitness center under the name & style of Bodyline Sports Fitness Centre. 

The center would have the following features :

• All round fitness equipment

• Sauna

• Steam

• Jacuzzi (booth)

• Air conditioning

• Piped music

Value propositions from the Franchiser

 
A lively and interesting environment, which would not allow dullness to creep into the fitness routine is the key to the business. To ensure this Bodyline Sports would provide equipment. Design & Trained Instructors.

Bodyline Sports can provide value by ensuring that its Instructors are well trained and coach in a systematic and structured manner wherever Bodyline Sports Fitness Centers are being run. An up-market standard is ensured by providing latest equipment and maintaining it on a regular basis.

The Franchiser would provide support in the following ways :

• Permission to use the name and Registered Logo of Bodyline Sports, which is synonymous with fashionable fitness lifestyle.

• A flat discount of 20% on all the equipment provided by Bodyline Sports

• Year round maintenance of equipment

• Brand promotion

• Structured training of physical Instructors to be employed by the center

Revenue streams of the Fitness Centre

• Admission fee

• Monthly fee

• Sale of consumables like Health drinks, personal accessories etc.